I’ve committed a bankruptcy of the ebook to this subject. for my part, the evolution of persuasive expertise structures shouldn't be left to coincidence or to industry forces by myself. the facility to cajole through computing structures comes with the accountability to exploit the know-how for acceptable, moral ends. this can be my final desire for this e-book: that it'll give a contribution to the liable layout and alertness of persuasive expertise. Acknowledgments many of us contributed important support and aid for this e-book. First, i would like to recognize my debt to all of these who, through the years, have helped me layout reports and behavior study in relation to captology. i couldn't have accomplished this research—or this book—without your support. thanks. The 4 humans on my dissertation committee at Stanford college deserve exact acknowledgment. each one of them endured to aid me lengthy after my thesis used to be signed and brought. detailed because of Clifford Nass for advising me all through my doctoral paintings through the mid-1990s. with out his effect and aid, this ebook wouldn't exist. thank you additionally to Byron Reeves, for instructing me approximately quantitative learn equipment and for being an recommend of my paintings on account that my arrival at Stanford. within the region of human-computer interplay, i believe lucky to have labored with Terry Winograd on and off through the years. I nonetheless try to make stable at the self assurance Terry has put in me and my paintings. within the quarter of psychology, I’m deeply thankful to Phil Zimbardo for seeing the possibility of persuasive know-how, for making time in his worrying time table to suggest me, for giving me the 1st chance to check my fabric in a lecture room — and for being the 1st to motivate me to write down a publication on captology. Others at Stanford have additionally performed a key function in assisting my paintings and in making this e-book a truth. I thank John Perry for creating a own sacrifice to provide my lab actual house at Stanford’s CSLI. thank you additionally to Decker Walker for advocating that I educate graduate scholars in Stanford’s studying, layout, and Preface ■ xxvii expertise software. and plenty of due to CSLI’s Michele King for aiding me on innumerable projects, significant and small, making my lifestyles more straightforward within the approach. learn performed in my Stanford lab has given this booklet better richness. I’m thankful to the handfuls of people that have labored with me through the years. I owe a unique debt of gratitude to these scholars who joined my lab first and foremost, exhibiting self belief in captology and in me. those humans helped to form my pondering and contributed many unpaid and uncredited hours to the reason: Daniel Berdichevsky, John Bruck, Jared Kopf, Erik Neuenschwander, Jason Tester, and Shawn Tseng. Researchers who as a consequence joined the lab have additionally extended our realizing of persuasive expertise. those humans contain John Boyd, Tami Kameda, Jonathan Marshall, Rupa Patel, Josh Solomon, Peter Westen, Peter Dodd, and Nina Kim, between others. those that commented on early drafts of the e-book or contributed on to the study you’ll locate the following additionally deserve acknowledgment.