Promoting the ink retail, bottle via bottle, one after the other, doesn’t make feel. That’s what my brother Elyahu says to my neighbor’s husband Moishe the bookbinder. Moishe comes into our residence and sees all these bottles—and springs again in fright. My brother Elyahu sees it, and an odd dialog follows among the 2. I’ll relate it to you be aware for word:  ELYAHU: What scared you so? BOOKBINDER: What’s in these bottles? ELYAHU: What may perhaps it be—wine? BOOKBINDER: Wine? That’s ink! ELYAHU: Why ask then? BOOKBINDER: What are you going to do with rather a lot ink? ELYAHU: Drink it! BOOKBINDER: No, cease joking. You’re going to promote it retail? ELYAHU: What am I, loopy? If I promote it, I’ll promote it ten, twenty, fifty bottles at a time. That’s referred to as wholesale. have you learnt what wholesale capability? BOOKBINDER: i do know what wholesale skill. To whom are you going to promote it? ELYAHU: To whom? To the rabbi! And my brother Elyahu is going off to the shops. while he involves this mammoth wholesaler, the wholesaler examines a bottle. yet one other wholesaler won’t even attempt the bottle in my brother Elyahu’s hand since it doesn’t have a label. “On the bottle,” he says, “there should be a pleasant label with a layout. ” My brother Elyahu says to him, “I don’t make designs. I make ink. ” the opposite one solutions, “Suit your self. ” Then my brother Elyahu hurries off to Yudel the writing instructor, who says anything very nasty to him. He’s already got a summer’s offer of ink. My brother Elyahu asks him, “How many bottles of ink did you purchase? ” Yudel the writing instructor says, “Bottles? i purchased one bottle of ink. it is going to final and final, and while I run out, I’ll purchase one other bottle. ” How do you love that! just a scribbler can imagine like that. First he says he’s spent a fortune on ink, after which he buys a bottle that would final perpetually. My terrible brother Elyahu is beside himself. He doesn’t understand what to do with rather a lot ink. initially he acknowledged he wouldn’t promote any ink retail, simply wholesale. Now he thinks best of it. he'll start, he says, to promote it wholesale and retail. i need to grasp what wholesale capacity. this is often what wholesale potential. simply pay attention. E . My brother Elyahu brings again a wide sheet of paper. He sits down and prints on it in huge block letters:  INK bought WHOLESALE right here RETAIL—GOOD and inexpensive The phrases wholesale and retail are written so huge, they soak up nearly the full sheet. whilst the lettering dries, he attaches the paper at the outdoors of our door. I see during the window that many passersby cease to seem. My brother Elyahu additionally seems to be out the window and cracks his knuckles. That’s an indication that he’s disillusioned. He says to me, “Just stand via the door and hear what they’re announcing. ” I stand via the door for part an hour after which get back into the home. My brother Elyahu asks me quietly, “Well? ” “Well what? ” “What did they are saying? ” “Who? ” “The those who glided by. ” “They acknowledged it was once properly published. ” “And not anything extra? ” “Nothing extra. ” My brother Elyahu sighs. Why used to be he sighing? My mom has a similar query. “Why are you sighing, foolish?