The Apple Revolution: Steve Jobs, the counterculture and how the crazy ones took over the world

By Luke Dormehl

The genuine tale in the back of the increase of the world's greatest know-how corporation, with unique insider interviews.

This is the tale of ways the intercourse, medicines, and rock 'n' roll new release replaced the area perpetually. Meet the loopy ones who created Silicon Valley-the hippies who all started the Homebrew desktop membership, the younger advert govt who first sketched out Apple's iconic brand, and the engineers who met mendacity down in a cardboard geodesic dome at Stanford collage.

From Steve Wozniak, who outfitted the 1st leap forward Apple pcs, to Jony Ive, who imagined the iPod-the designers and programmers, the geeks, creatives, and dreamers, they're all right here and on the heart of all of it, a bearded and barefoot Steve Jobs, whose singular imaginative and prescient may will Apple Inc. right into a destiny that it'll come to possess.

Show description

Preview of The Apple Revolution: Steve Jobs, the counterculture and how the crazy ones took over the world PDF

Similar Technology books

Effective Ruby: 48 Specific Ways to Write Better Ruby (Effective Software Development Series)

If you’re an skilled Ruby programmer, powerful Ruby can help you harness Ruby’s complete energy to write down extra strong, effective, maintainable, and well-performing code. Drawing on approximately a decade of Ruby adventure, Peter J. Jones brings jointly forty eight Ruby top practices, specialist information, and shortcuts—all supported through sensible code examples.

The Singularity Is Near: When Humans Transcend Biology

For over 3 a long time, Ray Kurzweil has been essentially the most revered and provocative advocates of the function of expertise in our destiny. In his vintage The Age of religious Machines, he argued that pcs might quickly rival the complete diversity of human intelligence at its top. Now he examines the next move during this inexorable evolutionary procedure: the union of human and computing device, during which the data and abilities embedded in our brains should be mixed with the significantly higher ability, pace, and knowledge-sharing skill of our creations.

Return From the Stars

Hal Bregg is an astronaut who returns from an area challenge during which in simple terms 10 organic years have handed for him, whereas 127 years have elapsed on the earth. He reveals that the Earth has replaced past attractiveness, full of people who've been medically neutralized. How does an astronaut sign up for a civilization that shuns hazard?

The Shock of the Old: Technology and Global History since 1900

From the books of H. G. Wells to the click releases of NASA, we're awash in clichéd claims approximately excessive technology's skill to alter the process heritage. Now, within the surprise of the outdated, David Edgerton bargains a startling new and clean state of mind concerning the heritage of know-how, notably revising our rules concerning the interplay of expertise and society long ago and within the current.

Extra resources for The Apple Revolution: Steve Jobs, the counterculture and how the crazy ones took over the world

Show sample text content

He was once followed on his challenge through Don Goede, the editor for a decrease East aspect publishing corporation; Janet O’Faolain, a member of a latest dance troupe; and the landlord of an autonomous list label named Jake Szufnarowski. The foursome stuck a educate from urban corridor subway station to Union sq., and walked the remainder of the right way to East 14th highway. whereas O’Faolain separated off to establish a video digital camera she used to checklist the motion, English, Goede and Szufnarowski ascended six flights of stairs to arrive the roof of a close-by development. There they combined a bucket of cornstarch paste after which, utilizing stiff-bristled brushes with lengthy wood handles, utilized the gloopy cement to the present billboard’s floor. as soon as this were performed they rigorously unrolled English’s especially ready 22x11-foot ‘Think various’ picture and manoeuvred it into position. the entire technique lasted not than twenty mins. Years of billboard liberation had taught English that tips on how to escape with this model of job was once to do it in transparent view of each person. No long island urban dweller batted an eyelid on the sight of a brand new billboard being erected in the course of sunlight hours. humans tended to turn into extra suspicious whilst it was once performed lower than disguise of darkness. Even in a urban that by no means sleeps, discovering workmen that committed was once a bit strange. The clues that this was once now not an respectable Apple commercial awarded themselves upon nearer inspection. Scrutiny published that the rainbow-coloured stripes which then made up the Apple brand – bands of eco-friendly, yellow, orange, pink, red and blue – have been as a substitute a mass of interlocking salamanders; the logo English had used as his signature considering that his days as a high-school pupil in Decatur, Illinois. Given the rabble-rousing nature of his paintings, English was once used to severe reactions. yet whereas few could leap to assistance from cigarette businesses, or McDonald’s, or governmental censorship, Apple was once diversified. It was once the province of artists, designers, musicians and freedom-fighting journos. Naomi Klein, writer of the bestselling anti-globalisation manifesto No emblem: Taking objective on the model Bullies, used a Mac. So, for that topic, did English. ‘I had such a lot of humans say to me, “Hey, Apple is a brilliant product. Why should you move after them? ”’ he recollects. To his credits he didn’t go into reverse. If whatever, his subsequent little bit of ‘agit-pop’ was once much more offensive to the Apple trustworthy. It was once a ‘Think various’ commercial that includes Microsoft CEO, invoice Gates. while Steve Jobs died on five October 2011, on the age of fifty-six, quite a few courses and media shops made point out of his roots as a different-thinking baby of the sixties. turning out to be up in Cupertino, on America’s West Coast, he was once a brief force from San Francisco, the place a seismic cultural shift was once occurring that, not less than at the floor, appeared to don't have anything to do with the manufacture of luxurious own desktops or transportable track gamers. What attached it, even if, was once the scope of ambition. This was once a iteration hell-bent on bringing approximately revolution: sexual, political, ecological, technological … ‘It’s awesome what’s pop out of Haight-Ashbury,’ U2’s entrance guy Bono instructed Rolling Stone journal the month that the Apple CEO passed on to the great beyond.

Download PDF sample

Rated 4.06 of 5 – based on 49 votes