By Richard Poulin, Ina Saltz
Typography, Referenced was once named to the 2013 impressive Reference assets record, an annual handpicked record from the Reference and person providers organization (RUSA, a department of the yank Library organization) of the main noteworthy reference titles released in 2012.
Typography, Referenced is the one such a lot complete quantity protecting each point of typography that any layout pupil, expert clothier, or layout aficionado must recognize today.
In those pages, you are going to find:
—Thousands of illustrated examples of up to date utilization in design
—Historical advancements from Greek lapidary letters to the motion picture Helvetica
—Landmark designs turning unmarried letters into typefaces
—Definitions of crucial type-specific language, phrases, rules, ideas, and processes
—Ways know-how has stimulated and complex type
—The way forward for style on the net, cellular units, capsules, and beyond
In brief, Typography, Referenced is the final word resource of typographic details and notion, documenting and chronicling the total scope of crucial typographic wisdom and layout from the beginnings of transportable kind to the current "golden age" of typography.
Preview of Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography PDF
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Extra resources for Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography
Indd 122 textual content Job:03171 Title:T 9/23/11 4:19 PM web page: 122 variety Foundries 123 Job:03171 Title:Typography Referenced (Rockport) 122-141 03171. indd 123 textual content Job:03171 Title:T 9/23/11 4:20 PM web page: 123 T Y P E FOU N DR I E S Mega Foundries Mega Foundries (the huge advertisement foundries that layout, promote, and distribute typefaces) can also carry logos for typeface names and marketplace proprietary font-related software program. they're a department of a company or owned by way of a dad or mum corporation. probably the most outstanding mega foundries are actually defunct, corresponding to American variety Founders (ATF) created in 1892 by way of the merger of twenty-three variety foundries (now subsumed via Monotype Imaging [125]). The mega foundries that this present day dominate the typography market have both tailored to or pushed the recent applied sciences in typographic improvement. Adobe Bitstream, Inc. www. adobe. com www. bitstream. com John Warnock and Charles Geschke based the San In 1981, a bunch of typographic execs together with Jose, California–based Adobe platforms in 1982. considering that Matthew Carter (85) and Mike Parker based Bitstream, its inception, the corporate has been an important participant in Inc. , the fi rst corporation to create fonts for electronic kind- either the computing device publishing and layout industries. environment. The founders expected a big shift within the From 1984 until eventually 1991, Sumner Stone (104) served publishing undefined, from phototypesetting to desktop- as Adobe’s director of typography. He authorized the established publishing. They shared the philosophy that the company’s preliminary variety of fonts from Linotype wanted a seller that really good in developing (129) and overseas Typography company fonts to paintings on any machine and in any layout. style libraries. to reply to the starting to be want for The Marlborough, Massachusetts–based corporation fonts, Stone all started the Adobe Originals software digitized vintage typefaces by utilizing every one font’s earliest in 1989. With support from designers corresponding to Robert variety specimens to notify the advance of its electronic Slimbach (101) and Carol Twombly (105), this system model. one in all Bitstream’s best-known typefaces is Swiss has published many unique designs, together with 721 BT, a Helvetica (176) clone built to be used digitally. Minion, Lithos, and Myriad, plus revivals of vintage as well as Helvetica, the foundry off ers extra typefaces corresponding to Garamond (162) and Caslon (157). than 1,000 fonts together with, between others, Bitstream’s as well as typography, Adobe’s best-known unique, digitized types of occasions New Roman contributions to inventive industries were its (165) and Courier. Bitstream additionally has constructed font PostScript graphics—developed within the mid Nineteen Eighties applied sciences corresponding to TrueDoc, WebFont, and Font (26) and applied by means of Apple for the company’s Fusion, and owns the web kind save MyFonts laser printers—the PDF fi le layout, and Adobe’s (141), www. myfonts. com, which at present off ers extra variety of artistic courses together with such fl agships than 62,000 fonts from 500 diff erent foundries.